New Society helps you succeed in your race to zero

By navigating ‘The BIG P’ and going beyond campaigns led by an ad or scary headlines to change behaviour.


There’s no dress rehearsal for the climate crisis.  Failure isn’t an option. While we can’t promise that no one will make a mistake. Businesses and organisations that work with New Society will, we guarantee, side step some truly damaging pot holes on the race to zero.

 At the heart of the climate crisis sits a communications crisis.  And at the heart of that crisis is what we call THE BIG P - polarity.  

 Often wildly different attitudes about climate change live in a family.  Let alone a leadership team. And its employees. We know how to bring every person in your company together. At every stage of your roadmap. And unite them with your stakeholders and society at large to achieve your NetZero goals.

 95% of media coverage about climate change is currently negative.  Behaviour change does not start with a TV script.  Nor in fact, does it start with the words ‘NetZero’. New Society will help you define and frame campaigns that must integrate with business strategy to motivate action, not apathy.

We promise to transform your climate response with highly creative, visual and culturally connected campaigns that consider values, messages, attitudes and issues across a wide range of audiences. And through our collective of experts, a wide range of categories from energy and plastics to food and mobility.

We understand that all social issues are interconnected. The top 10% create the biggest carbon footprint.  The biggest sufferers of climate change are often disadvantaged and displaced communities.  And climate can directly impact issues like gender based violence.

 Climate change is not one dimensional. For one department. Or one race.  It’s for one society.  A New Society.